Video sizes for Reels, TikTok and Shorts
The sizes a shop actually needs, in one table. No sign-up, no email.
A vertical video ad is 1080×1920 pixels, a 9:16 ratio. That single size covers Instagram Reels, TikTok and YouTube Shorts. Square (1080×1080) and portrait (1080×1350) are for feed posts, where a taller frame takes more screen but gets cropped in the grid preview. Anything wider than 9:16 will be letterboxed on a phone, which wastes the part of the screen that sells.
| Where it goes | Ratio | Pixels | What to know |
|---|---|---|---|
| Reels · TikTok · Shorts | 9:16 | 1080 × 1920 | The default for a product ad. Fills a phone screen edge to edge. |
| Instagram feed · square | 1:1 | 1080 × 1080 | Safe in the profile grid: nothing gets cropped away. |
| Instagram feed · portrait | 4:5 | 1080 × 1350 | Takes more screen than square in the feed, but the grid preview crops it to a square. |
| YouTube · website | 16:9 | 1920 × 1080 | Letterboxed on a phone. Use it for a site header, not for social. |
How long should it be
For a single product, eight seconds is enough to show the piece and hold attention. Sixteen seconds works when you want two distinct looks — a wide shot then a macro. Longer than that and the viewer scrolls before the product registers.
Keep the product away from the edges
Platforms lay their own interface over the video: the caption and buttons sit along the bottom, the account name along the top. Keep the product inside the middle 80% of the frame and nothing important gets covered.
Get a video in this size from one photo
Upload a product photo and the finished clip comes back at 1080×1920, ready to post.
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